World-building
The AM57 Universe
Real-looking sites for people who don't exist. A way of living a little longer inside a book.
When I finished The Quiet Storm, I wasn't ready to leave it. So I kept building. Each of these is a small website for someone inside the universe, made the way their site would actually exist if they were real: a driver, the firm that represents him, the photographer who shoots him, the people orbiting his world.
There's a practical reason underneath the play. I have aphantasia, which means I can't picture faces or places in my head. My characters were vivid on the page and blank behind my eyes. Generating images from my own descriptions, then gathering them into sites like these, gave me something I'd never had before: a way to actually see the people I was writing, and to stand inside their world instead of just describing it.
The AM57 entities
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Driver · #57, Scuderia Ferrari Alexander Macalister #57 — Racing driver for Scuderia Ferrari Alexander's own site: race updates, behind-the-scenes glimpses, and the home of his authorized biography, The Quiet Storm. The center of the universe, and the reason the rest of it exists. Visit alexander57.com -
Management firm AM57 Excellence requires infrastructure The management firm that represents Alexander: driver strategy, brand partnerships, performance, and philanthropy across six countries. The scaffolding behind a champion. Visit am57.team -
Photographer Lena Hoffmann Portraits, motorsport, and the spaces in between A photographer whose portfolio runs from intimate portraits to atmospheric work in Le Mans, Hamburg, and Paris. Her images are how I learned to see the people I was writing. Visit lenahoffmann.studio -
Former Olympic gymnast · Coach Gemma Rhodes Two Olympics, and the part that comes after A two-time Olympian who now coaches and mentors athletes through the quiet years after the spotlight. A life about who you are when the thing you were known for is behind you. Visit gemmarhodes.com
Adjacent / other worlds
A little off-book, but cut from the same cloth.